Soby's New South Cuisine

Challenge: Design booklet for the 10th anniversary celebration of Soby’s, the flagship restaurant of the Table 301 group in Greenville, South Carolina.

Solution: Tasty food photography by Stephen Stinson, paired with elegant typography, reveals stories of the community history, the founders’ vision, and the inspiration for the recipes themselves. Also includes a 28-page bound mock-up for presales and marketing materials.

Format: 4 Four-color 9 x 12 hardcover (with paper dust jacket) featuring over 200 images, 9 x 12, hardcover with paper dust jacket.

 
 
 
 

Diving into wine

Challenge: Design a pocketbook for master sommelier Wayne Belding to appeal to novice tasters and use as a marketing tool for his wine education programs.

Solution: Design features places for tasters’ comments and notes.

Format: 7.5 x 4, softcover.

 
 
 
 

Crossing America

Challenge: First-person narrative of a motorcycle journey told through personal, practical, and ethereal threads.

Solution: Graphic icons highlight the threads. The reader can follow the threads or read the book linearly.

Format: Four-color cover, 6 x 9, softcover

 
 

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