food and beverage design

It’s your story, but let a professional tell it. Hire a copy writer, really!

Okay, this is a pet peeve of mine.

As a professional graphic designer, I want your project to be as successful as possible. I don’t want our hard work to end up being sub-par. We must go through all the steps in the creative process. Its difficult to be successful when taking shortcuts.

Over my career, I have worked with many small businesses. The owner or the marketing director sends me some copy that’s not very well thought out. Now, of course you know your business best—but if you can’t communicate your message clearly to me, then chances are pretty good that you can’t communicate it to your customers in the best possible light. Please, hire a professional writer.

If you care about how you are perceived by your customers and your competition, your brand and your business investment, then hire a copy writer—as you would hire an accountant or a lawyer. This is a not good area to save some money.

I have known clients to stay up all night, trying to write and organize their content. You know your message, but you are not a writer, you are a professional…fill-in the blank… and a good one. You are expert at your job, but writing is probably not your job. If you are smart enough to hire a designer, then hire their writers as well, or get your own. Put your best message out there, and let it be written by a professional. I promise, this will be an excellent investment.